Arcane beauty is an identity and packaging system created for makeup artists and those who aren’t afraid to stand out. The project features a series of five package designs for various makeup products.

Each package was printed in black and white with a very sterile, clean design. The design was then physically manipulated by hand using various mediums – ink, charcoal, paint and collage. The flexible logo features five layout options with dedicated space for the product names to be written in by hand.

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Project / BRAND IDENTITY & PACKAGING
Client / STUDENT PROJECT
School / UNIVERSITY OF UTAH
Professor / CARDON WEBB