Redstone is a property management and development company that transforms properties into thriving communities where residents nationwide can enjoy exceptional living.

This direction uses a clean, contemporary word mark featuring a red circle in place of the 'o' that literally represents a red stone in its simplest form. This mark also draws a reference to mountains, as seen in the old client logo, with a fresh, more-abstract approach by simply using a slash at the end of the word mark. The system uses layered imagery that focuses on the contrast between natural elements (stone, rock, sand, flora, etc.) and urban architecture, drawing a connection to the name 'Redstone' and the properties and developments that are managed and constructed by Redstone. The layering seen in graphic treatment of the imagery also relates to the idea of building and expanding communities.

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Project / BRAND IDENTITY
Client / REDSTONE
Studio / AFTON KLEIN GROUP
Creative Director / MIKE DAINES
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