Graphic designer

Redstone

Brand Identity

2023

Redstone is a property management and development company that transforms properties into thriving communities where residents nationwide can enjoy exceptional living.

This direction uses a clean, contemporary word mark featuring a red circle in place of the 'o' that literally represents a red stone in its simplest form. The system uses layered imagery that focuses on the contrast between natural elements (stone, rock, sand, flora, etc.) and urban architecture, drawing a connection to the name 'Redstone' and the properties and developments that are managed and constructed by Redstone. The layering seen in the graphic treatment of the imagery also relates to the idea of building and expanding communities.