Hive (HiveCo) supports managed care providers with tools for maximizing revenue from reimbursement exclusions and rebates.

This direction uses an abstract logomark that is both a hexagon and a circle, depending on the viewers perspective. The mark is also constructed of converging fractions of circles, alluding to the concept of connection through completion. This concept is built out in the rest of the brand identity with flexible hexagonal shapes framing typography and photography. A color palette of varying greens, yellow and purple in both vibrant and muted hues makes the system stand out among competing brands, but also remains appropriate for the B2B space.

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Project / BRAND IDENTITY
Client / HIVE CO
Studio / AFTON KLEIN GROUP
Creative Director / MIKE DAINES
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