For this project, each student was given a different museum to rebrand. I was assigned one of my favorite museums, The Broad, located in Los Angeles.

This brand identity features an experimental logo with five different typefaces, one for each of the five letters in the museum name with four interchangeable options. The graphic elements are inspired by the unique architecture of the building.
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This rebrand features a new logo design, along with other brand elements such as color palette, graphic elements and type treatment. Final visuals include a series of twelve posters introducing upcoming
exhibitions, a magazine providing details on current exhibits, stationery, merchandise and a web page.

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Project / BRAND IDENTITY
Client / STUDENT PROJECT
School / UTAH STATE UNIVERSITY
Professor / MIKE DAINES
Actual Brand Identity / 2x4