H&R provides specialized healthcare equipment and service that always delivers. 

This brand direction uses a contemporary typeface construction that creates a horizontal rhythm with the underline of the ‘+’ and the slab foundation of the ‘r’. Playing off the visual device I have created a secondary set of icons to give variety to the visual system, using cool tones often seen in the healthcare space, but still maintaining the contemporary flare of the concept. 

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Project / BRAND IDENTITY
Client / H&R HEALTHCARE
Studio / AFTON KLEIN GROUP
Creative Director / MIKE DAINES