Bluebird provides remote, offshore workforce solutions that improve essential services and support complex operations to help organizations improve efficiency and growth.

This direction simplifies the essence of a bluebird in flight to its most basic elements. The icon uses an upward, positive direction and repetitive form that can be used as a pattern or bold shapes to tie elements together within the overall visual system. The typography takes on a high-end classical feel. The shapes from the logo are referenced throughout the brand identity with line work that breaks up the visual space, creating opportunity for unexpected placement of color fields and image cropping.

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Project / BRAND IDENTITY
Client / BLUEBIRD
Studio / AFTON KLEIN GROUP
Creative Director / MIKE DAINES
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