Parasol provides affordable, concierge healthcare coverage – creating flexible benefits built for you.

This brand direction puts a twist on the well-known asterisk shape, pairing it to the concept of a parasol - in a way that feels appropriately technical and not overtly literal. The visuals use simple line work to enhance the technical feel. The asterisk mark works in combination with the name, with the P or on its own. 

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Project / BRAND IDENTITY
Client / PARASOL
Studio / AFTON KLEIN GROUP
Creative Director / MIKE DAINES